“We are definitely having the mindset of self-regulation, and we will put internal caps on ourselves in terms of saturation,” Tomsic said. The game will also air on radio in Philadelphia on 94.1 WIP. Jen Hale will report from the sideline at the Linc. Calling the game alongside Smith will be longtime play-by-play announcer Chris Meyers, who also contributes to the network’s MLB and NASCAR coverage. Tomsic said that “in other markets it has gotten out of hand,” calling out some betting content being mixed into editorial coverage, and too many sports betting ads crowding out other sponsors or not resonating with viewers. Eagles-Cardinals is scheduled to kick off at 4:25 p.m. However, Fox is also planning to be a little cautious when it comes to how sports betting content and ads appear on its platforms going forward. Not only does Fox own a betting platform, Fox Bet, but its local stations and national games bring in sports betting advertising revenue that Tomsic says now reaches nine figures. Instead, the company is focusing much of its sports efforts on shoring up its TV business, while expanding into sports betting. Similarly, in sports, Tomsic says Fox plans to put more sports-adjacent programming on its free streaming platform Tubi, but that it intends to keep live games on TV “because we think the monetization model works.” Once again, however, Tomsic noted that Fox has the rights to stream its NFL games, if it ever decides to do so. “Now, we aren’t going to pull the trigger on that anytime soon, but it gives us that base to work from.” “We have got all the attributes in place from a Fox News perspective, from a technology perspective, a billing and subscriber perspective, to be able to create that optionality,” Tomsic said. However, Tomsic said that it also gives the company “optionality” in the direct-to-consumer space. ![]() Fox Grabs Second Season of Animated Comedy 'Grimsburg'
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